Mission Supertape has set itself the goal of being a sustainable company with innovative products and excellent services, with a good reputation, a robust balance sheet and great performance. The core values of the company form an important guideline within this context. Our core values are reliability, flexibility, entrepreneurship and innovation. Our ultimate goal is bringing about long-lasting relationships with employees, customers and suppliers, and production, employment and profitability continuity. We have formulated the following objectives to achieve this. High added value Supertape wishes to offer its customers reliable, self-adhesive solutions with added value. Solutions in the field of innovative products and applications, cost savings, performance increases, production efficiency, strategic partnerships with suppliers and logistics services. Frequent innovation The company will, therefore, frequently introduce improved and new products. They will replace existing products that have reached the end of their service life due to, on the one hand, technological developments and, on the other hand, pressure from competitors. Our Research & Development department will work on this in a focused, structured and measurable programme. High decisiveness Supertape will continue to offer its customers flexibility and decisiveness. The size of the company puts us in a unique position. As a medium-sized company we are large enough to be able to produce large volumes competitively and to be able to deal with sizeable projects. At the same time, we are sufficiently small to be fast and flexible when it comes to development, production and delivery, but also with regard to our decision-making process. Intensive services Supertape aims at having a high degree of service by preventing unnecessary costs and complaints and offering the best possible support to our customers. Supertape customers are satisfied customers. We maintain long-term relationships with many of our customers. This reveals there is mutual appreciation and trust. We will make every additional effort to offer customers more than they expect. Supertape aims at having a customer satisfaction score of seven or higher on a scale of ten. High competence level Supertape wishes to be an attractive employer to its employees with plenty of development opportunities, recognition and appreciation in a healthy, safe working environment. The employee is the investor in his or her own human capital. Since Supertape aims to have an even more ambitious team and a higher competence level, it invests in these areas. Supertape embeds this in its personnel policy. The lowest possible level of absenteeism due to illness Absenteeism due to illness within Supertape is showing a downward trend and dropped below 5% in 2007. This is evidence of a healthy work ethic. Supertape makes every effort to equip and train management in a an optimum style of management that is less focused on control and more on delegating responsibilities. The ultimate goal is the continued availability of our employees. Sustainable organisation Supertape aims at being a sustainable link in a sustainable chain. Supertape is not the sole link, but an important link in the whole production chain from raw material producer to final customer. We will do everything in our power to ensure this chain is even more sustainable as a whole. Supertape will also continue to invest in technologies that ensure that we can manufacture whilst being more energy efficient and cleaner.
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